Visa is a global payments technology company that connects consumers, businesses and financial institutions around the world with products and services that make payments more convenient and more secure.

Visa helps millions of cardholders across the world better manage their finances by enabling them to pay ahead with a prepaid card, to pay now with a debit card or to pay later with a credit card. We offer customers peace of mind in knowing they can use their cards with convenience, security and ease, virtually anywhere in the world, at any time.

Visa | Facebook | @Visa

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Live Event
Online

Social Media Marketing

Event Language: English
August 19, 2022, 11:30am PDT

Learn the different social platforms and how they are best leveraged for a variety of unique selling positions! Participants will practice creating engaging post plans to create a... Read more

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Live Event
Online

Starting a Business

Event Language: English
August 17, 2022, 5:00pm PDT

Starting a business of your own is exciting but we bet you have lots of questions. If you are thinking of starting a business, or have just started one, this workshop is a perfect... Read more

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Blog

Creating a Pro Forma (Projected) Income

Article Language: English
August 1, 2022,

In any new business start-up, we need to begin by projecting an income. To do this we need to make some assumptions about our business and its projected revenue, to make a more informed decision on whether our business idea will be profitable.

Blog

The Art of Segmentation Marketing

Article Language: English
June 6, 2022,

Segmentation Marketing is one of the most common marketing strategies businesses use to grow their firms, by adding logical new products or services to one’s repertoire, thus attracting new customers and/or providing existing customers with a broader variety of purchase choices.

Blog

How to Keep Customers Coming Back to You

Article Language: English
April 19, 2022

Did you know it costs 5 times as much to acquire a new customer than to keep an existing one? Along with the fact that you’re much more likely to sell to an existing customer than to a new one, it’s not difficult to see why customer retention is one of the paramount concerns of every company, big and small.

Blog

The Joys of Niche Marketing

Article Language: English
March 4, 2022,

“Would you rather be a Little Fish in a giant lake or a Big Fish in a small pond?” This question has faced countless business owners for centuries. And many, many such owners have been at one time or another, forced to choose.

Blog

Brainstorming as a Flexible Management Tool

Article Language: English
February 7, 2022,

Recent experience has shown that Brainstorming is a useful management tool, not just to solve problems but also to help develop employees, establish policy, improve communication, and determine new business activities.

Blog

The Philosophy of Branding

Article Language: English
January 2, 2022,

So, what is “Branding” anyway? It’s “Creating an emotional link between your product or service and its consumer”. As these famous brands did and do still. The word Brand used to only be found in print in marketing literature, now it’s everywhere!

Blog

Translating Product Features into Consumer Benefits

Article Language: English
December 15, 2021,

In the Products and Services section of your Business Plan/Marketing Plan, you need to describe your products and services. Features are their unique characteristics, traits or attributes. The goal is to translate those features into meaningful benefits for your customers. Benefits are the unique advantages or values your product/service will offer the buyer.

eGuide

Establishing a Business

Article Language: English

Establishing a Business - The All-Important To-do Checklist Read more

Blog

What Leaders Can Learn From Newbies

Article Language: English
November 1, 2021

​​​​​​​Leaders are tasked with setting the vision and drumbeat of the organization, fostering the kind of positive culture they intend, posting meaningful goals, and establishing behavioral norms--all things that yield the feel and smell of the place. The truest read of the tone of a workplace comes from the person least informed, with the most objectivity, with the rare ability in the organization to articulate a first impression.

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