My successes. 

I was lucky enough to have found my passion for massage at the age of 20, which eventually led to the discovery of my love of entrepreneurship. I get to take my ideas and make them come to life. We were able to pivot during a pandemic and reinvent ourselves that may have an influence on our industry. To top it off, I still love what I do every day and my husband and I get to work together to make those visions a reality. To me, that’s a success!

What inspired you to start your business? 

Sloco came into existence about ten years ago when I realized that traditional spa settings were missing the boat on the therapeutic aspects of massage.vSpas were all about relaxation style massages and fancy facilities… You had to go to a private practitioner if you actually wanted bodywork done. I was one of those practitioners that was tucked away in a chiropractor’s office, until 2014; that’s when we decided it was time to bring the therapeutic approach into a spa setting. We consider ourselves a leader in the spa industry when it comes to using our business to do good. We’re really proud to be the first day spa in the world to become a Certified B-Corp! We’re also a proud member of 1% for the Planet and an early adopter of WeVow.

What have been the high and low points of being a business owner? 

Over time, and with the help of a global pandemic, our business has evolved into a new kind of health and wellness space. We specialized in providing express services that don’t require close contact and are designed to reduce inflammation and stress, as well as improve health at a cellular level. Sloco aims to be a resource for the community and provide alternatives to pills and surgeries, even during times that it feels like those are the only options.

What have you learned from your experiences as a business owner? 

Moving from a small space with fixed expenses into a 1500 square foot building with employees was a major challenge. It took really diving into the financials to understand my cost per hour and addressing the root cause of whatever was preventing us from increasing our profitability.

How SCORE helped. 

SCORE helped me learn to value myself and my business. As a massage therapist, it is an ongoing struggle because you want to share your work and make it accessible to as many as people as possible, but we often have a hard time putting a price on this healing art. SCORE reminded me that in order to do all that I aspired to, I had to reverse engineer my dream to set our pricing.

What's great about my mentor? 

What is great about my mentor is that because they had no emotional attachment to my business, they were able to help me acknowledge my blind spots. They not only challenged me, but encouraged me.

Key Topics

Sloco