San Luis Obispo Small Business Success Blog

This blog is devoted to issues facing entrepreneurs trying to start a new business and small business owners seeking information or assistance with growing their business. 

Blog

How to Keep Customers Coming Back to You

Article Language: English
April 19, 2022

Did you know it costs 5 times as much to acquire a new customer than to keep an existing one? Along with the fact that you’re much more likely to sell to an existing customer than to a new one, it’s not difficult to see why customer retention is one of the paramount concerns of every company, big and small.

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The Joys of Niche Marketing

Article Language: English
March 4, 2022,

“Would you rather be a Little Fish in a giant lake or a Big Fish in a small pond?” This question has faced countless business owners for centuries. And many, many such owners have been at one time or another, forced to choose.

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Brainstorming as a Flexible Management Tool

Article Language: English
February 7, 2022,

Recent experience has shown that Brainstorming is a useful management tool, not just to solve problems but also to help develop employees, establish policy, improve communication, and determine new business activities.

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The Philosophy of Branding

Article Language: English
January 2, 2022,

So, what is “Branding” anyway? It’s “Creating an emotional link between your product or service and its consumer”. As these famous brands did and do still. The word Brand used to only be found in print in marketing literature, now it’s everywhere!

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Translating Product Features into Consumer Benefits

Article Language: English
December 15, 2021,

In the Products and Services section of your Business Plan/Marketing Plan, you need to describe your products and services. Features are their unique characteristics, traits or attributes. The goal is to translate those features into meaningful benefits for your customers. Benefits are the unique advantages or values your product/service will offer the buyer.

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What Leaders Can Learn From Newbies

Article Language: English
November 1, 2021

​​​​​​​Leaders are tasked with setting the vision and drumbeat of the organization, fostering the kind of positive culture they intend, posting meaningful goals, and establishing behavioral norms--all things that yield the feel and smell of the place. The truest read of the tone of a workplace comes from the person least informed, with the most objectivity, with the rare ability in the organization to articulate a first impression.

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How To Succeed SEO Style - Learn SEO's 4 Pillars Of Wisdom

Article Language: English
July 27, 2021,

In this article, we cover 4 major SEO Pillars (Structure, Content, Backlinks and Technology) that are essential for a strong SEO effort.

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How To Choose A Keyword

Article Language: English
May 25, 2021,

Choosing the right keyword is an important step in a good SEO strategy. Learn how to choose the best keywords to grow your business.

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Business Model Canvas PLUS | SCORE

Article Language: English
May 6, 2021,

The Business Model Canvas PLUS Is a Business Management Template that is crucial in helping you grow your business.

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Point Of Difference

Article Language: English
April 16, 2021,

Learn about the Unique Selling Proposition (USP) along with the most important factors to consider when determining the USP for your business.

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