Recorded Webinar

Developing a Marketing Strategy for Your Startup Business

This webinar, presented by Deluxe, will give your Startup the tools you need to quickly, easily and effectively create your ideal marketing strategy. Read more

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Recorded Webinar

Gain More Positive Online Reviews…and Manage the Negative Ones

This hands-on session will cover the latest trends related to online reviews, how to generate 5 star reviews, know what to do with negative reviews and much more. Read more

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eGuide

Marketing Fundamentals: 8 Ways to Reach New Customers, Starting Today

Download this ebook which breaks down the marketing landscape into eight manageable steps. Learn why marketing is vital to your small business. Read more

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Live Event
Online

Social Media Marketing

Event Language: English
August 19, 2022, 11:30am PDT

Learn the different social platforms and how they are best leveraged for a variety of unique selling positions! Participants will practice creating engaging post plans to create a... Read more

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Blog

The Art of Segmentation Marketing

Article Language: English
June 6, 2022,

Segmentation Marketing is one of the most common marketing strategies businesses use to grow their firms, by adding logical new products or services to one’s repertoire, thus attracting new customers and/or providing existing customers with a broader variety of purchase choices.

Blog

The Joys of Niche Marketing

Article Language: English
March 4, 2022,

“Would you rather be a Little Fish in a giant lake or a Big Fish in a small pond?” This question has faced countless business owners for centuries. And many, many such owners have been at one time or another, forced to choose.

Blog

The Philosophy of Branding

Article Language: English
January 2, 2022,

So, what is “Branding” anyway? It’s “Creating an emotional link between your product or service and its consumer”. As these famous brands did and do still. The word Brand used to only be found in print in marketing literature, now it’s everywhere!

Blog

Translating Product Features into Consumer Benefits

Article Language: English
December 15, 2021,

In the Products and Services section of your Business Plan/Marketing Plan, you need to describe your products and services. Features are their unique characteristics, traits or attributes. The goal is to translate those features into meaningful benefits for your customers. Benefits are the unique advantages or values your product/service will offer the buyer.

Blog

How To Succeed SEO Style - Learn SEO's 4 Pillars Of Wisdom

Article Language: English
July 27, 2021,

In this article, we cover 4 major SEO Pillars (Structure, Content, Backlinks and Technology) that are essential for a strong SEO effort.

Blog

How To Choose A Keyword

Article Language: English
May 25, 2021,

Choosing the right keyword is an important step in a good SEO strategy. Learn how to choose the best keywords to grow your business.

Blog

Point Of Difference

Article Language: English
April 16, 2021,

Learn about the Unique Selling Proposition (USP) along with the most important factors to consider when determining the USP for your business.

Blog

Key Activities

Article Language: English
November 25, 2019,

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