Customer Relations Resources

Did you know it costs 5 times as much to acquire a new customer than to keep an existing one? Along with the fact that you’re much more likely to sell to an existing customer than to a new one, it’s not difficult to see why customer retention is one of the paramount concerns of every company, big and small.

Learn about the Unique Selling Proposition (USP) along with the most important factors to consider when determining the USP for your business.

Use the templates below, then meet with a SCORE mentor for expert business planning advice. Read more

From synergizing with Google Map Pack to using social media, there are several resources to help independent retailers succeed.

Join us for this hour-long session solely dedicated to answering your questions about rural business ownership. Read more

Join us for an hour-long live Q&A led by retail expert Ritchie Sayner, who is dedicated to answering your retail questions. Read more

As if the last few years haven't been tumultuous enough for small business owners, you must also adapt to new consumer buying behaviors. Impacted by the still-raging COVID-19 global pandemic, inflation, and lifestyle stages, today's consumers have changed where and how they buy.

In this session, Spectrum Reach will discuss why leveraging community connections to reach the right customers is key to growing your business. Read more

From building camaraderie to inspiring word-of-mouth referrals, there are several ways that volunteering can help grow your business. 

Looking for a good sales pitch? Use these techniques to pull in customers.