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How to Keep Customers Coming Back to You

Article Language: English
April 19, 2022

Did you know it costs 5 times as much to acquire a new customer than to keep an existing one? Along with the fact that you’re much more likely to sell to an existing customer than to a new one, it’s not difficult to see why customer retention is one of the paramount concerns of every company, big and small.


Point Of Difference

Article Language: English
April 16, 2021,

Learn about the Unique Selling Proposition (USP) along with the most important factors to consider when determining the USP for your business.


San Luis Obispo SCORE | Business Tools

Article Language: English

Use the templates below, then meet with a SCORE mentor for expert business planning advice. Read more


12 Resources to Help Independent Retailers Succeed

Article Language: English
July 21, 2022,

From synergizing with Google Map Pack to using social media, there are several resources to help independent retailers succeed.


Consumers Have Changed Their Shopping Behavior; Can You Keep Up?

Article Language: English
July 13, 2022,

As if the last few years haven't been tumultuous enough for small business owners, you must also adapt to new consumer buying behaviors. Impacted by the still-raging COVID-19 global pandemic, inflation, and lifestyle stages, today's consumers have changed where and how they buy.

Recorded Webinar

How to Build Authentic Relationships and Grow Your Business

Event Language: English
May 4, 2022, 2:00pm EDT

In this session, Spectrum Reach will discuss why leveraging community connections to reach the right customers is key to growing your business. Read more

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11 Ways to Grow a Business Through Volunteer Work

Article Language: English
April 14, 2022,

From building camaraderie to inspiring word-of-mouth referrals, there are several ways that volunteering can help grow your business.