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Building Your Brand with Social Media

Social media plays an important role in the sales process. View this module to learn how to leverage social media channels to fuel your business success. Read more

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Building and Growing Your Online Brand

In this module, we’ll discuss the difference between branding and marketing. We’ll also cover some branding basics and review the key ways you can brand your business online. Read more

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Getting Your Business Online

Take this module to learn why it’s important for your business to have a presence online and how to choose between a social media page and a website for your first webpage. Read more

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Developing a Business Plan

For a business to be successful and profitable, the owners and the managing directors must have a clear understanding of the firm's customers, strengths and competition. Read more

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Analyzing Your Competition

This workshop will show you how to gather competitive intelligence, provide case studies, and help you set yourself apart from the competition. Read more

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Conducting a Market Analysis

This workshop explains the importance of doing a market analysis and how to best conduct your research. Case studies are included to help you start your analysis today. Read more

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Valuing a Business

This free online business workshop will explain reasons to assess your company's fair market value, illustrate the 3 approaches to determining the value of a business, and provide Read more

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Identifying Your Sales Strategy

This free online business workshop will help you develop your company's sales strategy by preparing a sales forecast. Read more

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Pricing Products and Services

This free online business workshop will help you develop your pricing strategy for your product or service using market research, pricing models, and other pricing techniques. Read more

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Building Your Brand

This free online business workshop will help you define your company’s brand, identify ways to increase the strength of your company’s brand, and show how a strong brand reputation Read more

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Personalization Strategies to Attract and Retain Customers

This free online business workshop will discuss one-on-one marketing tactics and personalization strategies, provide case studies of innovative, successful companies, help you deve Read more

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