Owning a business is both exciting and intimidating.
With SCORE, you have lots of support. Browse these tools and find resources to help you make decisions on starting or growing your enterprise. Your SCORE mentor can assist in putting your ideas into action.
How to Do Business In San Luis Obispo County
How to Do Business In San Luis Obispo County Read more
San Luis Obispo SCORE | Business Resources
This section provides descriptions and contact information for the most-often-requested resources during our mentoring sessions and workshops. Read more
San Luis Obispo SCORE | Business Tools
Use the templates below, then meet with a SCORE mentor for expert business planning advice. Read more
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Creating a Pro Forma (Projected) Income
In any new business start-up, we need to begin by projecting an income. To do this we need to make some assumptions about our business and its projected revenue, to make a more informed decision on whether our business idea will be profitable.
The Art of Segmentation Marketing
Segmentation Marketing is one of the most common marketing strategies businesses use to grow their firms, by adding logical new products or services to one’s repertoire, thus attracting new customers and/or providing existing customers with a broader variety of purchase choices.
How to Keep Customers Coming Back to You
Did you know it costs 5 times as much to acquire a new customer than to keep an existing one? Along with the fact that you’re much more likely to sell to an existing customer than to a new one, it’s not difficult to see why customer retention is one of the paramount concerns of every company, big and small.
The Joys of Niche Marketing
“Would you rather be a Little Fish in a giant lake or a Big Fish in a small pond?” This question has faced countless business owners for centuries. And many, many such owners have been at one time or another, forced to choose.
Brainstorming as a Flexible Management Tool
Recent experience has shown that Brainstorming is a useful management tool, not just to solve problems but also to help develop employees, establish policy, improve communication, and determine new business activities.
The Philosophy of Branding
So, what is “Branding” anyway? It’s “Creating an emotional link between your product or service and its consumer”. As these famous brands did and do still. The word Brand used to only be found in print in marketing literature, now it’s everywhere!
Translating Product Features into Consumer Benefits
In the Products and Services section of your Business Plan/Marketing Plan, you need to describe your products and services. Features are their unique characteristics, traits or attributes. The goal is to translate those features into meaningful benefits for your customers. Benefits are the unique advantages or values your product/service will offer the buyer.
Establishing a Business
Establishing a Business - The All-Important To-do Checklist Read more
What Leaders Can Learn From Newbies
Leaders are tasked with setting the vision and drumbeat of the organization, fostering the kind of positive culture they intend, posting meaningful goals, and establishing behavioral norms--all things that yield the feel and smell of the place. The truest read of the tone of a workplace comes from the person least informed, with the most objectivity, with the rare ability in the organization to articulate a first impression.
How To Succeed SEO Style - Learn SEO's 4 Pillars Of Wisdom
In this article, we cover 4 major SEO Pillars (Structure, Content, Backlinks and Technology) that are essential for a strong SEO effort.
Use These 5 Money Savvy Moves To Manage Your Company Cash Flow
Learn about 5 Money Savvy Moves That Can Help Improve Your Company Cash Flow
How To Choose A Keyword
Choosing the right keyword is an important step in a good SEO strategy. Learn how to choose the best keywords to grow your business.