Welcome to the SCORE Small Business Success Blog, where small business experts and mentors share tips, discuss trends, and provide advice on a wide range of topics affecting entrepreneurs in every industry.
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The Philosophy of Branding
So, what is “Branding” anyway? It’s “Creating an emotional link between your product or service and its consumer”. As these famous brands did and do still. The word Brand used to only be found in print in marketing literature, now it’s everywhere!
Translating Product Features into Consumer Benefits
In the Products and Services section of your Business Plan/Marketing Plan, you need to describe your products and services. Features are their unique characteristics, traits or attributes. The goal is to translate those features into meaningful benefits for your customers. Benefits are the unique advantages or values your product/service will offer the buyer.
What Leaders Can Learn From Newbies
Leaders are tasked with setting the vision and drumbeat of the organization, fostering the kind of positive culture they intend, posting meaningful goals, and establishing behavioral norms--all things that yield the feel and smell of the place. The truest read of the tone of a workplace comes from the person least informed, with the most objectivity, with the rare ability in the organization to articulate a first impression.
How To Succeed SEO Style - Learn SEO's 4 Pillars Of Wisdom
In this article, we cover 4 major SEO Pillars (Structure, Content, Backlinks and Technology) that are essential for a strong SEO effort.
Use These 5 Money Savvy Moves To Manage Your Company Cash Flow
Learn about 5 Money Savvy Moves That Can Help Improve Your Company Cash Flow
How To Choose A Keyword
Choosing the right keyword is an important step in a good SEO strategy. Learn how to choose the best keywords to grow your business.
Business Model Canvas PLUS | SCORE
The Business Model Canvas PLUS Is a Business Management Template that is crucial in helping you grow your business.
Point Of Difference
Learn about the Unique Selling Proposition (USP) along with the most important factors to consider when determining the USP for your business.
The Business Model Canvas - Can It Help You Keep Pace With The Times?
The past year has changed the way people shop for your products and services. A Business Model Canvas can help you keep up with these changes
Starting A Business
Learn more about the common characteristics of Business Owners and whether Starting A Business is right for you.
Key Partners
Every company builds a collection of key partners. Think of a partner as another person or business that helps your business be successful. Key resources and key activities may be provided by these partners. You will want to nurture relationships with your partners and be prepared in the event that something happens to your partners.